![]() For example, a fitness video may feature a brand extension ad that shows a new pair of running shoes. The advertisers will also be able to smartly target the ads to the correct audience, based on the video content. But they can do it when they’re ready to engage with that product information, instead of having to stop their video to do so. ![]() ![]() The viewer can then click the option “send to phone,” which then sends that promotion or URL directly to their mobile device, without interrupting their viewing experience.įrom the mobile device, the consumer could then shop the website as they would normally - browsing products, adding items to the cart and completing the transaction. The new ad format will allow the advertiser to highlight their website link or another call-to-action in their connected TV video ad. The company will soon be introducing a new interactive feature aimed at advertisers, called brand extensions, which will allow YouTube viewers to learn more about a product they see on the screen with a click of a button. YouTube today gave advertisers a sneak peek at its plans to make its video platform more shoppable. ![]()
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